I remember the first time I thought about buying an Apple gift card—when I needed to surprise a loved one who was really into tech and apps. I wanted to choose something useful, but it was hard to guess which specific app or subscription they might like. That’s when the idea of a gift card came up: it gives the recipient the freedom to choose, and you can be sure the gift won’t go to waste. Since then, I’ve occasionally come back to this option whenever I want to give something universal yet still connected to the person’s interests.